Affiliate disclosure

This is the long version of what we say in the homepage notice. Read it once, then ignore it; the practical effect on you as a reader is small.

How the money works

The UK Play Exchange is an independent editorial site. We have no UKGC operator licence, we never see your money, and we never see your account. When you click through to one of the operators we list and later open a real-money account with that operator, the operator may pay us a one-off commission or a small revenue share. That payment is made by the operator out of its marketing budget, never by you.

What it does not change

• It does not change the bonus you are offered. Operators set those terms and the UKGC polices them.
• It does not change the price of anything. There is nothing to buy on this site.
• It does not change the operator's withdrawal speed, KYC requirements or support quality.
• It does not change which operator we score highest. Our methodology, published on the homepage, weights consumer-protection factors over promotional generosity, and we have routinely scored down operators that pay us commission.

What gets a place on the list

Inclusion requires a current UKGC account in the operator's own or its parent group's name. Commercial relationships do not earn a place. We do not, and will not, list unlicensed or "offshore" operators, regardless of what they offer.

Outbound link marking

Every affiliate link on the site is marked with rel="sponsored noopener nofollow" in the HTML, in line with Google's guidance and the UK Advertising Standards Authority's expectations. The destination URL points to the operator's real, public casino domain — no redirect chains, no obfuscation. If you hover the link, the URL you see is the URL you go to.

Editorial independence

No operator has editorial sign-off, copy approval, or any veto on what we publish. Right-of-reply on factual claims is offered as a courtesy via the contact page; opinions are ours.

Regulator

The UK Gambling Commission regulates the operators we list. It does not regulate this site. The Advertising Standards Authority (asa.org.uk) is the relevant body for our marketing communications and we follow the CAP Code, including the rules on gambling advertising.